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Brand used to be paramount in our industry, but our industry is now in the midst of a transition from brand to trend. The key to this relationship change is art. You can have the best brand in the world, but if the art sucks, well, the product will suck. Conversely, you can often take a totally unknown brand, pair it with awesome art, and have a hit on your hand. Obviously the best combination out there is a great name with great art behind it, but failing this it’s key to recognize that development and purchasing decisions must, more than ever before, be based on art. We pride ourselves in the huge strides we have made with our art development over the past several years. Our in-house art and our ability to recognize winners for our clients is second to none. This sets us apart from all the other merchandisers out there.

Phase 3 has been announced, and it’s everything — everything you could want. Captain Marvel! Black Panther! Inhumans! And most incredibly, a two-part Avengers: Infinity War!!! We’ve got all the details right here! • Captain America 3: Civil War on May 6th, 2016 • Doctor Strange on November 4th, 2016 • Guardians of the Galaxy 2 on May 5th, 2017
Welcome to our new Philcos Blog! Here we will feature cool, new merchandise, upcoming movie trailers, Philcos news and more. Stay Tuned!